About TrueProLeads

Built on Performance. Driven by Results.

For over a decade, TrueProLeads has been the affiliate growth engine behind some of India's most recognised brands.

Where it all began

TrueProLeads was founded with a single conviction — that marketing spend should be accountable. In a landscape cluttered with vanity metrics, we set out to build an affiliate ecosystem where every rupee spent could be traced back to a real business outcome.

Starting with a handful of brand partnerships, we grew by doing one thing exceptionally well: connecting brands with high-intent audiences through a network of performance-driven affiliates. Today, we manage affiliate programs for 50+ brands across FMCG, fintech, e-commerce, and more.

Our model is simple — brands pay for results, not promises. That philosophy has made us the trusted growth partner for companies like Pepsi, HDFC Bank, IDFC Bank, and Bigbasket.

Our Mission

"To make affiliate marketing the most measurable, scalable, and trusted growth channel for every brand we work with."

Performance First

Every campaign is built around measurable outcomes. No fluff, no guesswork — just results you can track.

Brand Safety

We vet every affiliate partner rigorously to ensure your brand is represented with integrity across all channels.

Transparent Reporting

Real-time dashboards and clear attribution — you always know exactly where your growth is coming from.

Long-term Partnerships

We don't chase short-term wins. We build affiliate programs designed to compound and scale over time.

How It Works

The Affiliate Growth Model

A proven three-step framework that turns affiliate channels into your most reliable growth engine.

01

Program Architecture

We design your affiliate program from the ground up — commission structures, tracking infrastructure, creative assets, and compliance frameworks.

02

Affiliate Recruitment

We tap into our network of 500+ vetted affiliates and recruit the right partners for your brand, audience, and category.

03

Optimise & Scale

Continuous performance analysis, affiliate coaching, and campaign optimisation to maximise ROI and scale what works.

Ready to grow with us?

Let's talk about how TrueProLeads can build your affiliate growth engine.